Exclusive Varieties

Our investment in trials and evaluation of new varieties has continued to expand year on year for the past 7 years.

Trevor Cope has formed numerous Breeding and Marketing Partnerships by using his 35 years of seed industry experience to develop strong personal and company relationships with a number of Plant Breeding Companies not only in the UK but throughout Europe. During this time we have forged strong links with Breeders in Germany, Denmark, France, Austria and more recently the Czech Republic. Most of these organisations have previously and successfully marketed varieties in the UK as well as Europe and other areas of the world.

As part of our ongoing research and development we make annual summer visits to our Plant Breeding colleagues throughout Europe to look over their extensive Trials Grounds and Breeding Programmes. To see first hand, new variety material which is anywhere from one or two, to several years from marketing is extremely useful and allows us to select what we consider potentially suitable varieties for the UK conventional and organic farmer. At this stagewe bring over trial seed to the UK to evaluate selected varieties to see if they perform under our conditions and offer the farmer any benefits over and above what is currently being grown. Usually after two years of independent trials, we have enough information to consider which varieties are worthy of entering into the UK Official Trials system.

At anyone time we would have up to 100 varieties of Wheat, Barley, Triticale, Oats, Peas and Beans in Independent and Official Trials. Where we find a variety that performs extremely well in the UK, we are then in a position to multiply and market this variety under and Exclusivity Agreement with the Breeder.

In the past 7 years we have managed to achieve not only UK National Listing with several varieties but also Fully Recommended status also.